Client: Elite Fencing Contractors, LLC
Locally-owned business, in Lansing, MI, providing residential fencing solutions that specialize in fence installation, repairs, and maintenance.
Situation
I was a freelance software developer who was hired by Elite Fencing Contractors, LLC. The company was looking to improve its branding, market footprint, and expanding its service area. They have been operating for several years solely relying on word-of-mouth and personal social media accounts to reach new customers. The company wanted to create a static website that would showcase their services, previous work, and would be competitive in search engines.
Task
I started out by conducting research on competitive websites to gather ideas for the design and content. I focused on what the competitors were doing with their website layout and content and what I could do differently to create a modern layout and theme. I then created a mockup of the website and presented it to the company for approval. After the mockup was approved, I started developing the website. I did some research on SEO optimization and found that my best bet was to use the Nuxt framework. Along with Nuxt, I used HTML, TailwindCSS, and JavaScript to develop the website. I developed the website using an iterative approach. As I created each page or the content on the website, I would deploy to a staging environment where the company could review and either approve or provide feedback.
Action
I was a freelance software developer who was hired by Elite Fencing Contractors, LLC. The company was looking to improve its branding, market footprint, and expanding its service area. They have been operating for several years solely relying on word-of-mouth and personal social media accounts to reach new customers. The company wanted to create a static website that would showcase their services, previous work, and would be competitive in search engines.
Result
The website was successfully launched and has helped improve the company's market footprint and expand its service area. The website has an SEO score of 98 out of 100 and the website shows up on the first page of google search engine. The website has received positive feedback from customers and has been a huge help with connecting the company with future customers.